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glass magazine || Cat.85's blog
08/02/2010 13:24:42

With the recent launch of the British Fashion Council’s Digital Schedule of virtual fashion shows, Burberry has been quick to toss its hat into the ring of futuristic fashion, with the announcement that it will be live streaming its AW 2010 catwalk show at the Skylight studios in New York, The Address hotel in Dubai, La Fabrique club in Tokyo, at a party hosted by editor of The Daily Beast, Tina Brown, in Los Angeles, and at boutique store Colette in Paris.



Chanel Iman on the Burberry SS 2010 catwalk


While the actual show will be held at the Chelsea College of Art & Design in London on the 23rd February, the fashion elite and VIP guests will don their 3D glasses in specially customized screening spaces designed by Burberry’s Creative Director Christopher Bailey.

“We are very excited to announce that we are hosting the first ever truly global fashion show,” Bailey revealed to Women’s Wear Daily. “3D technology will bring our global audience into the London show space, allowing them to see the colors and fabrics, to hear the music and to be a part of that moment when it all finally comes together.”
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Those without an invite to the exclusive 3D parties will still be able to watch the show live in 2D at live.burberry.com.


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