SIR LEWIS Hamilton is back with another creative collaboration as his label Plus44 has teamed up with infamous British artist Ralph Steadman for a new capsule: Vegas Daze. It’s a meeting of worlds we see Hamilton’s culture-driven taste combined with Steadman’s chaotic, ink-splattered wildness.
Steadman’s unmistakable style sets the mood for the collab that hits right in time for the Las Vegas Grand Prix this weekend. Expect warped lines and frenzied splashes translated into streetwear, with Plus44 working with Steadman on new pieces created for the project alongside fresh takes on some of his most intense imagery.
Plus44 x Ralph Steadman
Plus44 x Ralph Steadman
Lewis Hamilton said, “This collab is all about pushing boundaries. Ralph’s work is bold and fearless, exactly the energy we wanted to bring. After seeing the love for the Rodeo drop, we knew we had to keep surprising people. This one’s unexpected in the best way. I’m honoured to work with Ralph, and I can’t wait to see it come to life in Vegas.”
On this artistic style, and joining Plus44 Steadman said, “I’ve spent decades spilling ink across pages – now it’s landed on clothes. It’s messy, loud, and a bit mad. Working with Lewis and Plus44 has been a real honour – they’ve given my art a whole new way to run wild.”
Plus44 x Ralph Steadman
The range includes boxy tees, long sleeves and tie-dye pieces that feature Steadman’s new graphics and Plus44 marks, while Still We Rise artwork nods to the brand’s ethos. New arrivals come in the form of blue swim trunks, a red and white printed button-up and a bucket hat, and sit alongside oversized hoodies and a black zip-up jacket. There are accessories too, that range from a dice set covered in Steadman sketches to a tie dye ripstop shoulder bag, plus acid-yellow beach towels and vibrant visors.
The collection drops at a four-day pop-up next to XS Nightclub at Encore Esplanade until the 22nd of November, set in a space with Steadman’s surreal sensibility, part gallery and part shop. It’ll also be available on Plus44.world from tomorrow.
by Felicity Carter