IN A city that rarely slows down, Hunza G is inviting Londoners to slip beneath the surface. The cult swimwear label’s first-ever London pop-up, Under the Water, lands in Marylebone this summer, transforming a quiet corner of Paddington Street into an immersive dreamscape that feels suspended somewhere between a childhood memory and a fever dream.
Hunza G Pop Up
Conceived by founder and creative director Georgiana Huddart and brought to life by Studio Boum, the space is drenched in Hunza G Blue: the brand’s newly unveiled signature shade. Inside, rippled metal mirrors scatter light across walls and ceilings, warm yellow floors glow beneath your feet, and a giant pink inflatable dolphin presides over the room like a surreal mascot of endless summer. The effect is playful, nostalgic and slightly uncanny.
Hunza G Pop Up
More than a retail destination, Under the Water acts as a physical manifestation of the Hunza G universe. Alongside new-season arrivals and signature crinkle swimwear, visitors can shop exclusive pieces from the Burberry x Hunza G High Summer 2026 collaboration, including previously sold-out styles. Limited-edition merchandise also makes its debut.
For a brand rooted in freedom, optimism and escapism, the pop-up feels less like shopping and more like stepping into a sun-soaked daydream.
by Andy Mack
6 June to 7 August 2026
3 Paddington Street, Marylebone, London, W1U 5QD