This week fashion brand Hermès launches Hermèsistible, a standalone e-commerce website which will focus solely on one element of the label’s design output – accessories.
Devoted to the accessories the French luxury goods powerhouse is renowned for, with a focus on costume jewellery, the site also involves customers by annotating the products with an illustrated, emotional dictionary of moods.
Incorporating a number of new digital quirks to initiate an interactive shopping experience the primary literary theme describes moments that clothing cannot necessarily articulate on a web-based platform.
Each product is also set to take on new multi-media meanings through the use of digital animation – including GIFs and short films with fully shoppable Hermès accessories narratives.
by Liam Feltham
All images courtesy of Hermès
To visit Hermèsistible go here