IN AN unapologetic tribute to sexuality and rebellion, Agent Provocateur is celebrating the many facets of self-expression in its spring-summer 2025 collection.
The British lingerie brand is stripping it back down to basics this season with its designs created to provoke through the lens of a woman’s innate primal instinct. Think intimate passion meets bold individuality.
Agent Provocateur SS25
Agent Provocateur SS25
Under the direction of designer Sarah Shotton, the collection, aptly titled Raw Power, pulls from varying decades, marrying contemporary touches with vintage designs. Referencing classic Americana, seen in the frilly showgirl tassels, with the edgy glamour of London in the 90s. French lace sits beside black PVC, and delicate tulle bridal designs are seen alongside kink dresses.
Agent Provocateur SS25
Speaking on the collection, Shotton shares: “SS25 captures an essence of rebellion, sex and performance. It’s a collection for the unapologetic frontwoman, a lioness, a matriarch, a sex goddess. She is whoever she wants to be, and she is always in charge of her own making”.
Agent Provocateur SS25
The accompanying campaign, shot by Charlotte Wales, further nods to the unfiltered spirit of the brand, who is also celebrating its 30th anniversary. Inviting women to honour their confidence, Agent Provocateur continues to offer sensuality packed with plenty of teases.
by Imogen Clark