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Balenciaga’s latest campaign taps Kim Kardashian and the Rodeo bag


BALENCIAGA’S latest campaign, photographed by Nadav Kander, sees a series of images featuring brand ambassadors Kim Kardashian, Isabelle Huppert and actress Naomi Watts all modelling the esteemed Rodeo Bag.

Balenciaga The Characters Campaign

The campaign is titled The Characters and depicts all three models portraying an aspect of their personality by producing a character study.

As they sit on a simple stool in front of a white background dressed in Balenciaga ready-to-wear with pieces including hybrid garments, kick silhouettes, evening dresses and Knife stilettos, their characters come to life.

Balenciaga The Characters Campaign

Isabelle Huppert wears an elegant glitter-like evening dress, sitting in a poised position, while Kim Kardashian illustrates a contemporary stance with her confident pose, wearing a long fur-like coat and leopard print heels.

As for Naomi, the actress is styled in a Balenciaga-esque oversized trench and statement black heels. 

Balenciaga The Characters Campaign

Finalising each look, the Rodeo Bag is pictured, fabricated from calfskin and polished with a matte finish.

The Rodeo aesthetic is that of a favourite bag, used daily or passed down through generations. Its pre-loved, vintage design materialises through softened piping, raw edges and pre-worn accordion pleats.

by Nicole Pereira

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