BFC Announces Yun-Kee Jeong as its LFW Ambassador in South Korea

THE British Fashion Council have announced Yun-Kee Jeong as the first London Fashion Week Ambassador to South Korea. Jeong, South Korean celebrity stylist and Creative Director and President of talent and communications agency In Trend, will act as spokesperson for LFW.

Yun-Kee Jeong

Jeong has been working as a stylist since 1994, before founding In trend in 2000. He is known for his extensive work with K-Drama, K-Cinema and K-Pop stars across the last two decades, as well as his work in the Korean luxury industry. In 2016, Jeong became Creative Director of L’Officiel Hommes.

For the next two years, Jeong will work as an ambassador to LCF, working to build its global profile and strengthening links between South Korea and what he describes as “the most iconic fashion capital in the world”.

by Connie de Pelet