Bvlgari’s Eternally Reborn campaign glistens with Zendaya, Anne Hathaway and Liu Yifei

CELEBRATING 140-years since its inception, Bvlgari showcases its legacy of continual evolution in high-jewellery with the Eternally Reborn campaign.

Having maintained its position as a leader in pursuing the creation of beautiful objects, the new chapter is marked by showcasing the Maison’s utmost precious masterpieces through its global brand ambassadors: Zendaya, Anne Hathaway and Liu Yifei.

Anne Hathaway by Zoey Grossman

Unveiling a campaign film directed by Nathalie Canguilhem and stills by photographer Zoey Grossman, the muses seamlessly make their way through Rome, pausing at landmarks to capture every angle of Bvlgari’s Aeterna collection.

Known as the brand’s most unrivalled capsule of jewellery, there seems to be no better location than one nicknamed the Eternal City to bring these pieces to the forefront of the brand’s image today.

Zendaya by Zoey Grossman

Liu Yifei by Zoey Grossman

Intertwining innovation with tradition with each new design, the distinctive heritage of the Italian House sets the stage for 140 more years of dazzling creativity.

by Imogen Clark