Bvlgari Hotels launch the Serpenti Suite celebrating brand’s timeless symbol

IN CELEBRATION of Chinese New Year and the arrival of the Year of the Snake, Bvlgari Hotels & Resorts unveil the exclusive Serpenti Suites on 27th January 2025.

Available across all properties, these bespoke accommodations draw inspiration from Bvlgari’s iconic Serpenti motif, embodying the snake’s powerful symbolism of transformation, reinvention, and rebirth.

Serpenti Suite

Each suite has been meticulously curated to evoke elegance and mystique, featuring beautiful furnishings by Rubelli, sumptuous cashmere blankets, touch of nostalgia with vintage 1970s Bvlgari advertisements as well as curated books collection. Guests at the Shanghai and Beijing properties can dive deeper into the Serpenti universe through a captivating virtual reality experience, offering an innovative way to explore the brand’s heritage.

The guests will be able to explore exclusively created culinary offering, available until 5th of February, crafted to celebrate the Chinese New Year. The special menu will feature a signature Serpenti cocktail – blend of exotic flavours, along with indulgent treats such as Serpenti-themed chocolates, afternoon tea, and more. This immersive celebration invites guests to indulge in the timeless allure of the brand’s motif and its connection to this festive season.

by Olga Petrusewicz