MILAN, ITALY – JASPER, the first 10 Corso Como bag, debuts in a limited edition, available exclusively at the Milan store and on the official e-commerce site. The design is based on the concept created by Swedish designer Petra Fagerström, developed as part of A Signature for the Logo Collection (2024), a project promoted by 10 Corso Como in collaboration with Central Saint Martins – University of the Arts London, intending to support a new generation of international fashion talent.
JASPER – 10 Corso Como Bag
The initiative involved 40 designers from the MA Fashion course, who were invited to reinterpret the identity, visual codes and iconic pattern of 10 Corso Como through the creation of an accessory. Tiziana Fausti, President of 10 Corso Como, selected Petra Fagerstrom’s project as one of six finalists, alongside an international jury comprising Alexander Fury, Serena Tibaldi, Jordan Bowen and Luca Marchetto.
Building on the winning concept, 10 Corso Como developed and industrialised its own interpretation of the designer’s academic project, preserving its distinctive elements, including the eyelets and rivets applied to the crinkled nylon.
Inspiration behind JASPER – 10 Corso Como Bag
The result is a graphic, contemporary bag, designed for everyday use and travel, that combines functionality and versatility. JASPER features two distinct elements: an outer body and a removable inner pouch, secured by a concealed zip and designed to be used separately as well. The handle offers two configurations: it can be carried as a double handle or converted into a single handle using a system of side loops.
by Chidozie Obasi