Chanel celebrates 20 years of the J12 Watch

CHANEL has called upon six of their internationally renowned muses to join in with celebrating 20 years of the house’s watchmaking icon, the J12.

Two decades after its initial launch in 2000 the watch is still as attractive as ever, cultivating its singularity. Made from innovative materials, a combination of ceramics and steel, it is not only admired for its distinctive design but for its cutting-edge technology.

For this campaign, two medleys featuring brand ambassador’s Vanessa Paradis and Naomi Campbell, among others, were published last week on the French Fashion House’s YouTube Channel. The 30-second videos present the muses’ vision of time in a series of small interviews, each reminiscing about their last 20 years.

These will be complemented by three separate campaigns from Lily-Rose Depp, Claudia Schiffer and Ali MacGraw later this week which can be previewed here on Glass below.


French-American actress Lily-Rose Depp recalls her last 20 years with a moment she would love to relive:


Hollywood star Ali McGraw talks about the future of our planet in 20 years, watch below:


German model and actress Claudia Schiffer reflects on her younger self and her favourite moments of the past:


by Molly Denton

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