CHANEL has launched the first chapter in a series of mini-films on the world of Chanel fragrances entitled I Am a Chanel Perfume. This series highlights the Chanel Parfumeur expertise and uses the history of the House as a storyline to explore fragrances as a means of asserting your presence, expressing your personality and creating your style.
Chanel Parfumeur – I Am An Idea
This first chapter, “I am an Idea”, voiced by Lily-Rose Depp, is presented as the platform for the series and lays the foundation for explaining the creation of Chanel fragrance, Gabrielle Chanel’s vision and Olivier Polge’s contemporary interpretation of it. It explains how Chanel creates aromatic “garments” according to of Gabrielle Chanel’s original ideas that go beyond fashion and trends. Fragrance is considered and composed as an invisible item of clothing by the brand.
Watch the first episode in the series of mini-films by Chanel below.
by Caitlin Davies
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