Chanel Red Edition giant bottles embark on tour of London

AFTER debuting the Chanel No. 5 Red edition, the first time the iconic bottle has undergone alteration since its creation in 1921, the brand has announced five life-sized bottles of the fragrance will be touring across London in November and December in the lead up to Christmas. In celebration of the collection, the bottles will stop in London’s most cosmopolitan spaces, from Spitalfields, the New Bond Street Boutique, and Duke of York Square.

Chanel No.5 Red Edition bottle

Concluding their tour in Covent Garden, the 2.5 metre high bottles match the grandeur and extravagance of the acclaimed fragrance. A symbol of femininity, the floral noted fragrance comes alive in red, evoking the desire and splendour which the legendary scent embodies. 

by Emma Hart

Chanel No.5 Red edition is available for purchase here

Location dates:


November 16 – January 3: New Bond Street Boutique

November 26 – December 27: Spitalfields

December 3 – December 16: Duke of York Square

9 December – December 23: Covent Garden


Leave a Reply