CHANEL masterfully blurs the lines between fashion and technology with the debut of the Première Sound watch- a piece that reimagines what it means to wear time.
Launching an evolved interpretation of the iconic Première watch, this new product is more than just a watch, it’s a wearable experience that fuses the timeless elegance of Chanel with the spirit of the modern world.
Chanel Première Sound
The Première Sound not only functions as a watch but also as a cunning edge audio device. The long sautoir necklace conceals wired earphones equipped with state-of-the-art dual-driver architecture for exceptional sound quality. These earphones, finished in black and gold, are designed to deliver an immersive audio experience, with features like passive sound insulation and external noise cancellation.
The piece features detailing from Chanel’s iconic No. 5 perfume bottle stopper and the chain strap of the House’s signature bags. The Première Sound features a sleek octagonal case coated in yellow gold (K18), paired with a flexible chain necklace that doubles as a stylish sautoir. The watch’s sophistication is elevated with high-precision quartz movement and a black lacquered dial, maintaining the brand’s legacy of excellence.
In the spirit of the zeitgeist, Première Sound is not just about keeping time; it’s about seizing the moment. Gabrielle Chanel once declared, “I want to be part of what is to come,” this piece ingeniously embodies that wish as it integrates classic style into modern life.
By including intuitive controls, a built-in microphone, and seamless smartphone integration, it’s designed for those who navigate life’s rhythms with style and ease. Whether you’re catching a call or engrossed in music, every element is tuned to perfection, reflecting Chanel’s perpetual commitment to innovation and artistry.
by Alia Campos