A CAMPAIGN which explores the essence of nature in no better place than Iceland, is introduced by Jil Sander+ for this autumn/winter 2022.
A cascade of wind, water, and ice, untouched, sets a magical environment of ease and clarity for even when you are at your most vulnerable- alone. An overwhelming sense of peace and a boundless destination becomes the home for functional, comfortable garments that are specially made for a life in wild.
Jil Sander+ AW22 by Nikki McClarron
Although we see a tranquil scenario, this campaign is anything but quiet. It boasts some of the most sought-after feelings like balance and awareness, but most of all it creates a space to ask the questions you may not have previously known the answers to. Jil Sander+ proposes the answers to those questions.
A lifetime of exploration is being encouraged and desired. With precious materials and details that provide meaningful stories upon its versatile qualities, like promising high performance and aesthetic commitments, this collection follows directly in the footsteps of all Jil Sander seasons prior.
Jil Sander+ AW22 by Nikki McClarron
Lucie and Luke Meier, Co-Creative Directors at Jil Sander, grew up exploring winter landscapes by hiking, skiing, and snowboarding. They are aware that within these experiences, human presence can only be conceived if it is accompanied by a deep understanding of nature.
To capture this ideology, they have collaborated with trusted, British photographer Nikki McClarron, as they travel to the Northeast of the island where the awe and intimacy, that is found in these lands, will be highlighted.
Jil Sander+ AW22 by Nikki McClarron
The vibrancy of their movements, the reflection of their silhouettes, and their expression into the environment, tells a story that is set to inspire, and the effects of that energy, alongside the colours of the garments, transpires onto the spaces that they inhabit.
This Jil Sander+ collection brings a piece of Iceland a task to set your own memories along with it. Almost as if you are being dared to get out and explore somewhere new, which for any eager go-getter is the perfect statement to add to their wardrobe.
by Alicia Tomkinson