LUXURY brand Diane von Fürstenberg has launched its Fall 17 collection, designed by Jonathan Saunders, who became the first Chief Creative Officer of the brand and is known for his creativity and perfectionism. Saunders is a Scottish fashion designer and this is his debut collection for DVF.
DVF FW17 campaign
DVF FW17 campaign
DVF FW17 campaign
The collection is a captivating reflection of New York City, where the brand was founded, and includes vibrant, colourful designs which perfectly capture the spirit of the city. Various materials with original designs, such as bold Belmont leopard print or Benton floral print, create a flawless contrast with fur elements and unexpected combination of colours.
DVF FW17 campaign
DVF FW17 campaign
DVF FW17 campaign
Another significant part of the collection is undoubtedly its campaign. The film presents stories of four girls, directed by Jonny Lu Studio and shot by Oliver Hadlee Pearch, and shows the diversity of the city and its unique energy, in quite a provocative and original way. A Brooklyn-based poet Rachel Kang wrote poems specifically for the campaign that encourage viewers to explore the metaphoric journey around town.
by Karolina Zielinska
Collection available at stores and online.