EXPERIMENTATION makes for a compelling craft. The new Diesel campaign is about extreme wearability with catwalk ideas democratised into pieces for every day. Denim treatments are at the heart of everything, trompe l’oeil creates visual layers while cutting subverts silhouettes, switching up what we wear and how we wear it.
Denim is the mood even with different fabrics, like neoprene athletic dresses treated like they are denim. There are also denim-treated neoprene pants, and denim-treated neoprene versions of the little collarless jackets straight from Diesel’s FW25 catwalk show, so easy to wear.
Diesel Pre-Spring 2026
Diesel Pre-Spring 2026
Diesel Pre-Spring 2026
Some pieces are simple on their own, like faux leather single-breasted coats. Other times, they’re subverted, like hybrid coats that are belted leather to the waist, and buttoned denim below, or a bonded wool-neoprene double-breasted coat with a cowl knit scarf attached that works as a hood.
Trompe l’oeil runs throughout, like a zip-up leather jacket that’s been printed with the image of a biker, worn with JoggJeans that are printed like distressed denim. Soft double-breasted tailoring is printed with trompe l’oeil draping and the graffiti of a flower that echoes the graffitied catwalk of the FW25 show. There are also trompe l’oeil T-shirts and pants with images of biker leathers, and trompe l’oeil mesh football sweaters on long-sleeve T’s.
Diesel Pre-Spring 2026
Diesel Pre-Spring 2026
Diesel Pre-Spring 2026
Cutting creates fresh shapes, like the shawl hoods of padded jackets, just like those in the FW25 show. A slip dress is ingeniously cut to be worn in different ways, with a draped double-layered front that can be attached up or down, its print of near-bleached-out flowers.
Knit tops and skirts are cut with a twist, while a soft summer dress is cut with a twisted wrap front and twisted shoulder straps. A sleeveless sweatshirt cocktail dress is corrupted by devoré, exposing the decolletage.
Diesel Pre-Spring 2026
Diesel Pre-Spring 2026
Diesel Pre-Spring 2026
Soft tailoring is perfect for successful living, cut double-breasted with strong shoulders to maximise the fluid draping. Tailored pants are elasticated at the waist, while what seems like a fluid skirt is only a front attached to the pants below, to make life as easy as it should be. Across both ready-to-wear and denim collections, more than 70% of all fabrics are now lower impact.
Sock stilettos have metal heels that lead to a metal D encasing the ankle; denim boots, with seams like a pair of jeans, have kitten heels and a metal D at the toe. Boots have chunky tractor-tread soles or denim takes on functional worker boots.
by Chidozie Obasi