FOR THE launch of the AW20/21 ready-to-wear collection, Dior has announced the opening of a month-long pop-up store in Harrods, the London-based department store located on Brompton Road in Knightsbridge.
Launching for the first time worldwide in this velvet-clad ephemeral space are new versions of the House’s emblematic bags in the same fabric, including the Saddle, Lady D-Lite, and Dior Book Tote with their distinctive cannage and Dior Oblique motifs. The modern and graphic Dior Solar slip-ons also emphasise the delicate softness of velvet in vibrant, autumnal shades.
The Dior pop-up store in Harrods
The Dior pop-up store in Harrods
The Dior pop-up store in Harrods
Also featured in the pop-up store are ready-to-wear creations that celebrate signature Dior codes, as well as bob hats – among them an exclusive version – and irresistible scarves to knot around the neck or in the hair, which evoke Maria Grazia Chiuri’s memories.
The Dior pop-up store in Harrods
The Dior pop-up store in Harrods
The Dior pop-up store in Harrods
Reflecting on the House’s excellence of savoir-faire, a selection of pieces including the Diorcamp, Lady D-Lite, Dior Book Tote bags and various accessories may be personalised using the ABCDior service, which will make them even more unique.
Imbued with a new interpretation of fashion and couture, these silhouettes offer a bold new approach to mix-and-matching with a blend of ease and refinement.
The Dior pop-up store in Harrods
The Dior pop-up store in Harrods
The Dior pop-up store in Harrods
by Rhiannon Jenkins
The Dior pop-up shop will be open in Harrods until August 30, 2020
ALL PHOTOS BY LUKE HAYES