ACTOR and Dior muse Jennifer Lawrence is the face of the Autumn 2018 campaign of the French house. Affiliated with Christian Dior since 2013 and having appeared in multiple advertising campaigns from lipsticks to handbags, three times Golden Globe and Academy Award winner also proved to be an inspirational model for the brand.
Jennifer Lawrence in Dior Autumn 2018 Campaign
French photographer Brigitte Lacombe captured Dior’s signature aesthetic and craftsmanship in the setting that echoes surrealist portraits of artist Claude Cahun. Best known for self-portraits, in which she assumed a variety of personae, the Jewish-French photographer and sculptor aimed to undermine the traditional concepts of static gender roles. Questioning identity and gender, therefore, is central to Maria Grazia Chiuri’s vision for this collection. Retro-inspired looks, from statement denim to elegant blouses, examining the relationship between fashion and 21st century masculine-feminine duality.
Captured with a camera in her hands in several shots, Lawrence wore oversized statement jackets, and wide-leg trousers made from use typically masculine fabrics. The campaign also featured Dior‘s luxurious accessories and the brand’s latest Embroidered Book Tote, the ultimate eye-catching piece of the season.
Watch the Dior Fall 2018 Campaign video below.
by Olga Kuznietsova