DKNY’s Autumn 2024 campaign taps Kaia Gerber as the brand confirms her continuity as the face of the house.
The brand embarked on a new chapter last Spring, presenting itself as iconically New York, with the city’s energy a major inspiration.Â
DKNY AW24 Campaign
Renowned for its ability to inspire, DKNY looks at New York’s literature, music, and creative scenes this season, with its diverse expressions becoming a stimulus for the brand.
Photographed by Mikael Jansson and styled by Alastair McKimm, the campaign featuring Kaia Gerber situates the model against city backgrounds accompanied by quotes from books known for their New York-set narratives.
DKNY AW24 Campaign
Acclaimed novels are quoted in the campaign with extracts from Just Kids by Patti Smith, The Great Gatsby by F. Scott Fitzgerald and Bright Lights, Big City by Jay McInerney.
Expanding on Gerber’s feature, Trey Laird, Founder and Chief Creative Officer at Team Laird, says, “Kaia personally is an avid reader and book lover, with a vibrant growing online community through her Book Club. So, the concept of the campaign was an inspiring opportunity to connect DKNY’s love of all things NY, with Kaia’s love of literature in a pure authentic way.”
DKNY AW24 Campaign
DKNY AW24 Campaign
The Autumn 2024 campaign captures New York and Gerber from an honest and raw stance while the brand’s 35th-anniversary collection also makes a cameo, demonstrating the brand’s ability to provide a timeless chic style that prevails over generations.
The energy and attitude native to the streets of New York are palpable in DKNY’s latest campaign as the brand shows off its youthful edge.
by Nicole Pereira