THE Shangri-La group’s innovative idea is to deploy the 2010 film Eat Pray Love as a launch pad for promoting experiences of joy and adventure around the world this summer.
In the film, the character played by Julia Roberts, sets out on a personal, worldwide odyssey to find herself and this has been imaginatively translated into a trio of experiences available at Shangri-La hotels.
Shangri-La Dubai Eat – Dim Sum masterclass at Shang Palace
Guests – solo travellers, families, and couples alike – select one Eat, one Play and one Love signature experience per night, based on joy, adventure and self-discovery. For example, at Shangri-La The Shard in London, you can hand-pick seasonal ingredients from Borough Market with one of the hotel’s chefs before enjoying a bespoke meal back at the hotel (Eat) or take a guided walking tour to experience the city like a local (Play) or practice self-(Love) and unwind in a rose-petal bath with a view, prepared by a Bath Butler.
Shangri-La Mauritius Love – Island Indulgence Chi The Spa Coco ritual
Shangri-La Paris – Pique Nique Chic with private butler
In ‘the city of love, Paris, you enjoy a massage and the spa’s pool, a picnic with a private butler and a tour of Montmarte on foot and in a vintage French car. Further afield, in Istanbul, India, Indian Ocean, the UK and the Americas, experiences are similarly curated to suit the location. Love the summer is the message worth taking to heart.
by Sean Sheehan
For more information, see Eat Play Love