THE Experimental Perfume Club has announced the opening of its first London Flagship lab-boutique in the vibrant district of Seven Dials. The store will offer many unique and personal experiences to all perfume-lovers, including learning about the art of perfumery and the opportunity to embark on a perfume-making experience.
You can also book a Blending Consultation, allowing them to explore how to combine the brand’s eponymous perfumes, creating their own distinctive personalised perfume in the process.
Experimental Perfume Club’s new store in Seven Dials, Covent Garden, London
Experimental Perfume Club’s new store in Seven Dials, Covent Garden, London
The award-winning brand was first founded in 2016 by perfumer Emmanuelle Moeglin, moulded through her extensive experience in fragrance design and drive to make the art of perfumery more accessible. Each of the experimental and long-lasting scents are crafted in a lap space in East London and debuted in Selfridges, establishing a permanent home in the store.
Experimental Perfume Club’s new store in Seven Dials, Covent Garden, London
Experimental Perfume Club’s new store in Seven Dials, Covent Garden, London
Experimental Perfume Club’s new store in Seven Dials
The Experimental Perfume Club proudly offers a refill service, which allows each full-size bottle to be returned and refilled at a discounted price, while simultaneously reducing waste.
Emmanuelle Moeglin commented, “Our ethos at EPC is to bring the art of perfumery to the general public, so having an inviting physical environment in a central part of London is crucial.”
by Sophia Ford-Palmer