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Fendi Launches The Pico Baguette Charm


FIRST spotted at the Fendi SS20 runway show last year, the Pico bag – or has officially joined the Fendi Baguette Family. Thought to be used as an AirPod holder, the bag’s minute 4x4cm dimensions won’t carry much more than a pack of chewing gum, but it is likely to be a big hit in spring months to come.

Fendi Pico Baguette Charms

In six different colour-ways comprised from various multicoloured macro- and micro-plastic beads, the Pico Charms come in two styles, one with additional beaded fringing. Much like its family members, the Pico baguette, features a flap and gold interlocking FF buckle at its fastening, with a detachable fine chain that can be worn cross the body or around the neck.

Fendi Baguette Bag Collection

The launch of the Pico Charm comes alongside the new SS20 Fendi ad campaign, shot by Nick Knight, which showcases the new collection in all its glory. Paired with a floral bikini, a sequin dress or a even fur coat (like we saw on the runway) the bags are versatile and equally adorable – the perfect addition to any spring wardrobe.

by Augustine Hammond

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