Finery partners with OTHER/Shop to launch AW15 collection

Online women’s wear brand Finery has joined forces with OTHER/shop in central London for their latest Autumn/ Winter collection. Comprised of 32 styles, the contemporary looks range from apparel to footwear, and have been carefully selected by the store’s co-founder, Matthew Murphy.

A-line skirts and oversized striped jumpers give the collection a preppy, feminine feel. While the clashing mix of fabric and pattern allow for a diverse range. Launched in February by Caren Downie, Emma Farrow and Rachel Morgans, Finery is a relatively new brand that has grown through a love of sophisticated, affordable clothing.

Now, thanks to OTHER/Shop, the garments are available exclusively in London with Murphy commenting that the aesthetic of the brand fits in well with the stores legacy. “We feel it will offer (our) customer a product that we have found hard to source from existing brands we work with. The clean lines and modernity compliment both OTHER/collection and the brands we stock for AW15.”


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by Emma Walsh

Available in store now, the line can be purchased at both other shop 21 Kingly Street, London W1B 5QA and online at

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