Online women’s wear brand Finery has joined forces with OTHER/shop in central London for their latest Autumn/ Winter collection. Comprised of 32 styles, the contemporary looks range from apparel to footwear, and have been carefully selected by the store’s co-founder, Matthew Murphy.
A-line skirts and oversized striped jumpers give the collection a preppy, feminine feel. While the clashing mix of fabric and pattern allow for a diverse range. Launched in February by Caren Downie, Emma Farrow and Rachel Morgans, Finery is a relatively new brand that has grown through a love of sophisticated, affordable clothing.
Now, thanks to OTHER/Shop, the garments are available exclusively in London with Murphy commenting that the aesthetic of the brand fits in well with the stores legacy. “We feel it will offer (our) customer a product that we have found hard to source from existing brands we work with. The clean lines and modernity compliment both OTHER/collection and the brands we stock for AW15.”
by Emma Walsh
Available in store now, the line can be purchased at both other shop 21 Kingly Street, London W1B 5QA and online at www.finerylondon.com