Florence Pugh stars as the new face of Maison Valentino

SHOT by the acclaimed Steven Meisel in New York, Florence Pugh becomes the face of Valentino‘s latest advertising campaign, showcasing an Encyclopedia of Feelings.

Revealing her body in a way that brings to life a certain playful attitude, the actress combats a contrasting fierce aura too that makes her so unique. She seamlessly fits straight into Valentino’s designs and evokes a moment that represents a time, a place and a feeling. Yet despite her thrilling talent, Pugh delivers a new relevance to the table with her endurance and humanity.

Florence Pugh Valentino Campaign

Florence Pugh Valentino Campaign

Florence Pugh Valentino Campaign

Throughout the campaign, we see a character who has remained within her own identity and uses a range of emotions through her body language and facial expressions. Her existence both personal and universal creates an authentic and honest range of portraits that are also relatable and compelling. From crying to later screaming and crying, Pugh boasts a full performance.

Florence Pugh Valentino Campaign

Florence Pugh Valentino Campaign

Florence Pugh Valentino Campaign

Shown with the new Valentino Garavani Rockstud23 bag, the trademark of the Maison, Pugh holds the iconic pyramid-shaped stud, inspired by Roman palace doors, are fearlessly reimagined through contemporary and bold polished designs of the Valentino Garavani Rockstud Accessories.

by Alicia Tomkinson