SUNNY evenings are setting in, hemlines are getting shorter and another annual Loewe Paula’s Ibiza collection has taken shape… the summer season is practically here.
Returning to the fashion set’s favourite Balearic Island – Ibiza – the Spanish luxury label’s latest campaign is an idyllic ode to the ‘vibrancy of summer’ and laid-back island living. As always, it taps into the energy of the old town’s legendary Paula’s boutique, an IYKYK spot frequented by fashion pilgrims from its 1972 opening onwards.
Loewe Paula’s Ibiza 2026
Loewe Paula’s Ibiza 2026
Shuttered at the turn of the century, Paula’s glamorous archival garments were cast back into the public eye in 2017, after former Loewe creative director Jonathan Anderson approached co-founder Armin Heinemann for an exclusive collection. Ever since, the collaboration (dubbed Loewe Paula’s Ibiza) has gone from strength to strength with sumptuous beach-ready pieces combining craft with aesthetic appeal.
This year’s offering is particularly meaningful, marking the last made by the Loewe’s studio team before the arrival of new creative directors Jack McCollough and Lazaro Hernandez. Captured by American photographer Jack Pierson, the accompanying introspective imagery exudes a casual, sort of unfettered charisma.
Loewe Paula’s Ibiza 2026
Loewe Paula’s Ibiza 2026
Models are bathed in a golden glow while carrying raffia and puzzle bags along Ibiza’s ethereal shores. A gentle palette of pastels is seen splashed across tactile crochet, woven and knit accessories. Adding to this serene scene, the 2026 collection’s magnetism comes down to its elevated re-imaginings of mainstay pieces – think intricately woven totes, striking striped prints and loosely draped dresses, shirts and sets all composed of natural fibres.
Loewe Paula’s Ibiza 2026
Loewe Paula’s Ibiza 2026
To feel cool, yet look caliente this Summer, shop Loewe Paula’s Ibiza 2026 now, available in stores and online at loewe.com
by Ella O’Gorman