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GHD’s Dusted Pink Returns for a Cause


GHD RETURNS to pink for 2026 with a limited-edition collection of its best-known styling tools, reworked in a soft, dusty shade. The release continues the brand’s 23-year campaign supporting breast cancer charities, with £10 from every purchase in the UK donated to Breast Cancer Now.

GHD x Breast Cancer Now

Its latest limited-edition collection dresses six of its styling tools in a dusted pink hue: the ghd Chronos and Chronos Max stylers, Duet Blowdry, Helios hair dryer, Gold styler and Chronos Curve Grand Tong, and each comes with a matching heat-resistant case.

The pink collection also continues a partnership that has been part of ghd for 23 years, raising more than $25.5 million for breast cancer charities around the world. This year, the brand is once again working with Breast Cancer Now in the UK, donating £10 from every limited-edition tool sold while encouraging regular self-checking and greater awareness of the signs of breast cancer.

by Felicity Carter

The Dusted Pink collection is available now through selected salons, department stores and ghd. Prices range from £199 to £389.

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