MCM’S pop up in Seoul, South Korea featured a star-studded line up when the doors finally opened, revealing the long-awaited AW19 Tribe collection. Inspired by the adventurous spirit of young globe-trotters, the newest clothing line from the German brand sought to capture a freedom of expression and youthful confidence, all while embodying new school luxury.
Sung Hoon at the MCM pop up
Lee Dahae at the MCM pop up
Working with brand ambassadors like Billie Eilish and Childish Major, MCM guaranteed this seasons men and women’s ready-to-wear items exude an air of modern defiance through genderless styling. Notable additions to this seasons clothing are the detachable straps, parts and hands-free designs.
There seemed no better way to celebrate such a fashion triumph than with a range of exciting guest appearances from the likes of singer Jeon Somi and model Lee Hyunyi. Actors Sung Hoon, Lee Dahae and Lee Sunbin were also in attendance to entertain the flashing cameras. They posed among the exotic camouflage adorned walls while admiring MCM’s latest endeavor.
Lee Sunbin at the MCM pop up
Jeon Somi at the MCM pop up
Lee Hyunyi at the MCM pop up
Each celebrity also managed to get a hands on experience with a few pieces from the new collection. Lee Sunbin particularly warmed to the Soft Berlin Champagne Bag, while Lee Hyunyi upped the anti by wearing an MCM ready-to-wear leather jacket in an off the shoulder style with matching pants. Jeon Somi caught everyone’s attention with her oversized sweater dress paired with MCM’s Visetos Vanity Case and matching thigh high boots.
by Maria Noyen
Visit the MCM AW19 Tribe Collection pop up now until September 8 at Lotte Department store in Sogong-dong, Seoul, South Korea or shop it online