IF YOU’RE on the hunt for haircare that doesn’t compromise on animal and environmental welfare, weDo/Professional, a new, eco-ethical brand by the Wella Company, is the innovative label to have on your radar.
Launched in late 2020, weDo/Professional’s vegan and cruelty-free certified products have been carefully developed in professional hair care labs in collaboration with Wella scientists to deliver effortless, consumer-first formulas with science-backed results.
weDo/Professional Nourishing Night Cream, £21.95 for 1ooml
This luxurious Nourishing Night Cream is one such product that works to soften and repair hair as you catch up on some much-needed beauty sleep.
Formulated with 97 per cent natural origin ingredients and without silicones or artificial dyes, this decadent hair cream and mask works on all hair types and provides long-lasting nourishment with its hero ingredient, ethically sourced cupuacu butter.
Housed in a vanity-friendly plastic tube made from 53 per cent recycled materials, I work this hypoallergenic formula into my ends post evening shower. After a quick rinse the following morning, my dryness-prone hair is left deeply moisturised with an envy-inducing shine that lasts all day.
by Joshua Hendren