AS part of its effort to be socially and environmentally responsible, French cosmetics brand Guerlain is launching its TerraCycle Recycling initiative in John Lewis branches around the country. In a bid to reduce the impact of waste, Guerlain is encouraging customers to recycle unwanted bronzer powders of any brand. In turn, they will receive £10 off any new Guerlain Terracotta Bronzing Powder purchased.
Guerlain Terracotta Bronzing Powder
This initiative is carried out in partnership with TerraCycle, a recycling company that focuses on recycling waste that is particularly challenging to recycle, such as cosmetics packaging. As a brand that aims to integrate sustainable development into its ethos and company strategy, Guerlain certainly demonstrates its ongoing commitment to the environment through this initiative.
by Kay Leong
The initiative runs from July 27 to September 6 in selected John Lewis branches around the UK.