AS we move through this ghostly October, anticipating the arrival of Halloween, British beauty brand Illamasqua, are celebrating its eighth birthday, by convening with the underworld – and are encouraging you to use your imagination and to release your inner daemon with a section of inspired seasonal looks that can be applied in stores now.
The Green Witch and The Voodoo Priest
Discovering the supernatural depth of “Dark Magik”, the name of these captivating characters who enhance Illamasqua’s birthday celebration – bringing bewitching dark magic looks too life. With the choice of four eerie transformations, it’s the perfect way to kick start your Halloween festivities.
The Green Witch
Conjuring its dark magic from mother nature herself is The Green Witch, embodying a sin of the darkest necromancy. Her porcelain skin is covered in cracks, revealing the roots from within, while the lips and eyes are as dark as the underworld.
The Voodoo Priest
As you discover this bleakest form of magic, you will discover The Voodoo Priest. With intense contours framing the gaunt expression of the skull, this sorcerer communicates with the after-life, seeing both past and future.
The Damned
Exposing its wicked charm with a devilish bite is the creature known as The Damned. A seductive demon that exceeds death through sacrifice. Some might say this can release the surreptitious vampire hidden within, with its sultry, smokey red eyes teamed with red, bleeding lips.
The Wisecrack
And last up is the grueling joker. Exhausting all joy, replacing it with bitterness, The Wisecrack is an un-earthly eerie harlequin. Mocking the jaunty clown, this stretched dark lip with a sardonic smile hides the sorrow that lies beneath the skin.
So head down to your nearest Illamasqua store today and become a daemon of the underworld.
by Kirsty Small