IWC Schaffhausen reopens boutique in Hong Kong International Airport

SWISS luxury watch manufacturer IWC Schaffhausen has partnered with King Power Global Development Limited, a Joint Venture between King Power International Thailand and King Power Group to announce the reopening of its boutique in the Hong Kong International Airport after renovation.

The refurbished boutique now sports the new “BTQ EVO concept” design that is being implemented around the globe to create a premium shopping experience. The well-appointed black and white interiors are highlighted by glossy Macassar Ebony furnishings, providing customers with a luxurious ambience to browse at leisure.

Renovated IWC Schaffhausen boutique in Hong Kong International Airport

Celebrating the brand’s history, visitors are greeted with movies of IWC’s six iconic watch families, the Pilot’s Watches, Portugieser, Portofino, Da Vinci, Ingenieur and Aquatimer. Another striking new design element is a large 3D watch movement decoration on a wall, not only catching the eye but paying tribute to IWC’s watchmaking excellence and mechanical masterpieces.

by Emma Hart

For more information on the IWC Schaffhausen renovated boutique, click here