Jaeger-LeCoultre present Lenny Kravitz as new global ambassador

JAEGER-LECOULTRE announce their newest addition to the Maison as Lenny Kravitz becomes the latest Global Ambassador.

Kravitz holds the place as one of our time’s most distinguished rock musicians, the singer, songwriter, producer, multi-instrumentalist, actor, designer, and photographer fills the void of a modern Renaissance man – he’s the perfect new member to join the House.

Jaeger-LeCoultre: Lenny KravitzJaeger-LeCoultre: Lenny Kravitz

From the start, Lenny Kravitz has been defiantly authentic and carries an incredibly identifiable aura along with him. By always following his own path and being committed to his creative voice, we see such a unique persona that fits into the brand’s vision seamlessly.

There is an undeniably strong parallel between him and Jaeger-LeCoultre, stating that, “For creators, the most important thing is finding their voice, knowing what they represent and being true to their vision – while always staying open to new ways of thinking.”

Jaeger-LeCoultre: Lenny KravitzJaeger-LeCoultre: Lenny Kravitz

“With his artistry, inventiveness, and ability to transcend genres, Lenny epitomises Jaeger-LeCoultre’s values and style. We are delighted to have him represent our Maison.” – Catherine Rénier, the CEO of Jaeger-LeCoultre

by Alicia Tomkinson