THE OSCAR-winning actress and Gucci poster-girl, Jessica Chastain has been announced as the new face of the 25H watch in a brand new film launched by the Italian luxury house, taking the helm from predecessor, Idris Elba.
2022 has certainly been an incredible year for Jessica Chastain. From her red carpet moments alongside Oscar Issac that left the internet breathless, to snagging her first Academy award for her eponymous role in The Eyes of Tammy Faye, it’s her world and we’re all just living in it.
Images from the Gucci 25H campaign, shot by Mert & Marcus
Another success of the past year, has been her partnership with Gucci, landing her stably on pretty much every best dressed list. This made it no surprise when she was unveiled as the newest face of the brands playful timepiece.
Announced with a short-film art directed by Ezra Petronio, the actress takes on the role of an empowered “screen idol” under the tagline “It’s Gucci Time.” The film arrives alongside a series of gorgeous images shot by Mert & Marcus, perfectly showcasing the architectural sleekness of the watch and immersing us into a Guccified world illuminated in technicolour.
by Ben Sanderson