BRITISH fashion house Self-Portrait has teamed up again with Kate Moss for a new campaign, photographed by Johnny Dufort and shot across the streets of London in a paparazzi-style series. Captured in natural light, the images show how Self-Portrait works whether you’re hitting the corner shop or out for a party.
Kate Moss for Self-Portrait
Kate styled herself for the shoot, choosing from a full room of Self-Portrait looks and she walked her way through her favourite parts of the city. Han said the idea was to show Kate as she is – no characters or personas, just her signature presence and personal style. This marks their second collaboration, and again it focuses on the real ways women dress, move and live.
Taking the concept further, Self-Portrait rolled the campaign out across the windows of independent newsagents in London: Marylebone, Mayfair, Soho and Fitzrovia as well as newsstands across the Lower East Side.
Kate Moss for Self-Portrait
Kate Moss for Self-Portrait
Founded by Han Chong in 2013, Self‑Portrait is known for its signature lacework, tailoring and mix of chiffon, crepe and tulle, which has brought about a loyal following for its modern, accessible take on occasion wear.
Worn everywhere from red carpets to Royal Ascot, it’s loved by a wide cross‑section of women, everyone from Gigi Hadid and Zendaya to Alexa Chung and the Princess of Wales – and no doubt we’ll be seeing, even more, looks as the British society party season is now in full swing.
by Felicity Carter
Kate’s full looks from the campaign are available now at self-portrait.com, in flagship stores and through select retailers globally.