TAPPING Kendall Jenner for its spring-summer 2024 campaign, Tommy Hilfiger captures the famed model alongside five of her friends as they take to the streets of Los Angeles.
Having recently released its Tommy Jeans SS24 campaign, the brand continues to capture quintessential American style.
Speaking on the campaign, Jenner said: “Tommy makes great classics, reimagined for today. Each year he takes timeless essentials, from the Oxford shirt to the blazer and polo, and makes them feel fresh and new. I’m so excited to be a part of his journey modernising the idea of Classic American Cool in this celebration of friendship.”
Tommy Hilfiger SS24 Campaign
Similarly, Hilfiger is delighted with Jenner’s involvement. “I’ve known Kendall and her family for years and it has been remarkable to watch her rise through the fashion world. Kendall embraces friendships as family, radiating optimism and warmth not only in her style but also in the way she connects with people. It’s that spirited outlook that continues to inspire me to deliver iconic American style for the next generation.”
Tommy Hilfiger SS24 Campaign
Starring alongside Ebony Riley, Fai Khadra, Travis Bennett, Devon Lee Carson and Hannah Logan, Jenner is seen sporting Hilfiger’s red, white and blue attire. Lensed by Renell Medrano, the group showcases the brand’s chinos, Oxford shirts, trench coats and polos in a display of subversive preppy style.
by Sophie Richardson