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Krug Champagne and Composer Max Richter Unite Taste and Music


WHILST taste and sound may seem like opposing senses, they both relish in detail. Inviting exploration of the dialogue between the two, Maison Krug has launched “Every Note Counts”: a unique opportunity for Krug Cellar Master Julie Cavil and world-renowned composer and producer Max Richter to delve into the depths of their relationship.

Just like champagne, music relies on the same pursuit of excellence in every part of its creation.

Max Richter for Maison Krug

Looking back to the year 2008, the harvest was of exceptional quality, leading Cavil to create three distinctive expressions. Inspired by the different qualities of each, Richter was asked to respond in the language of music to what he felt with the cuvées. The result was three original pieces composed by him, titled Krug from Soloist to Orchestra in 2008 (Act 2).

The first, Krug Clos d’Ambonnay 2008, is reflected in Clarity —a solo piece celebrating the purity of champagne from a single year, a single plot, and, of course, from a single grape. Krug 2008 is seen in Ensemble, a chamber composition that is centred around the ideas that came from 2008. Finally, Krug Grande Cuvée 164ème Édition is translated into Sinfornia; this is the most expressive bottle that boasts 127 wines from 11 different years.

Maison Krug 2008

Together, these three adjoining partnerships prove that two disciplines and methods can unite to create an unparalleled experience.

by Imogen Clark

Discover more at krug.com/maxrichter

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