WHEN one thinks of House of Holland, their kooky, crazy, over the top head-to-toe patterns come to mind. As does their sense of fun and youth, and that’s an aesthetic they’ve only continued to build on for SS17.
Expanding on one of the already well-established runway trends of the season, the feminine frills and flowing silhouettes continue in the House of Holland show. At the opposite end of the spectrum were more sporty styles that felt a bit ’90s in their roots but with the pattern and flare we’d expect from the designer.
The show ended with a mass of models strutting down the runway in slogan t-shirts. Sporting phrases for all the It Girls of today. It’s a style that goes back to some of the original fashions from the brand and these comfy looking graphic tees will probably be one of the hottest sellers for the coming season.
by Anna Coughlan