THE LV Buttersoft Sneaker, a classic, 2000’s-inspired shoe shape, has been re-envisioned in an exclusive collaboration between Louis Vuitton Menswear Creative Director, Pharrell Williams, and House Ambassador j-hope, the artist, dancer, rapper, music producer, and member of pop royalty BTS.
J-Hope x LV Buttersoft Sneaker
This new animation of the LV Buttersoft Sneaker was originally designed for j-hope himself as a custom companion to his world tour – prioritising comfort while also emphasising meaningful details. The result combines the effortless movement of a track runner with the exquisite Italian leathercraft of Louis Vuitton, adding hand-stitched and hand-painted elements for an extra refined, near-tailored approach.
J-Hope x LV Buttersoft Sneaker
A springy, layered rubber outsole and ultra-soft calf-suede upper come in a bright rose-and-white colourway, reflecting j-hope’s warm and buoyant personality. Wide, woven laces are strung with a decorative Monogram cloche-clé and printed on their ends with the words “Your, My Hope,” in reference to the artist’s stage name and truly hopeful attitude.
A textile label derived from the Louis Vuitton Speedy P9 bag is adapted to footwear, appearing on the tongue’s underside. A leather patch on the tongue’s outside is embossed with the capsule’s dedicated logomark, featuring the Louis Vuitton Paris stamp and j-hope’s signature. Leather details on the heel and toe echo those on Louis Vuitton’s iconic luggage and bags. Beneath the heel’s details is a secret set of charms: squirrel and acorn emblems, recognisable to devout fans.
by Chidozie Obasi