LOUIS Vuitton has signed a multi-year partnership with Real Madrid, becoming the official outfitter of the club’s men’s and women’s football teams, along with the men’s basketball team.
Designed by the house’s menswear studio, under the direction of creative director Pharrell Williams, the new Formal Wear and Formal Travel Wear collections include ready-to-wear pieces, shoes and accessories. They will be worn by players and team representatives during official events and travel.
Louis Vuitton for Real Madrid
Pharrell Williams, Men’s Creative Director, says, “Real Madrid stands for excellence and evolution – always pushing forward. That energy fuels what we do at Louis Vuitton. This wardrobe was made to move with that same spirit – pieces that travel with purpose, strength, and style. Real Madrid and Louis Vuitton share a deep respect for community – it’s why we do what we do, and that shared value is what makes this connection feel so powerful.”
The collection also features bespoke luggage in Louis Vuitton’s signature Monogram canvas, detailed with white and gold stripes and the initials RM. A special leather charm in Real Madrid colours has also been created exclusively for this partnership, and will not be available for sale.
Louis Vuitton for Real Madrid
On the partnership, Pietro Beccari, CEO of Louis Vuitton, says, “We are proud to support a club whose history, marked by countless national and international victories, continues to inspire entire generations.”
He adds, “Louis Vuitton and Real Madrid share foundational values that have propelled them to the highest peaks of their respective disciplines, driven by an uninterrupted quest for excellence, surpassing oneself, and a spirit of innovation.”
Louis Vuitton for Real Madrid
Marking Louis Vuitton’s growing involvement in global sport, we’ve seen the Maison design trophy trunks for F1, the FIFA World Cup, the NBA, the Rugby World Cup, the Ballon d’Or, and more.
by Felicity Carter