UPKEEPING one of its famous Christmas traditions, Claridge’s – the renowned Mayfair hotel – has just announced the brand designing its annual Christmas tree.
Having previously teamed up with prestigious names including Burberry, Dior, Lanvin and Dolce & Gabbana, the hotel is partnering with Louis Vuitton for the 2023 holiday spectacle.
Louis Vuitton x Claridge’s
Known for its expertise and passion for the art of travel, Louis Vuitton will be crafting the tree in line with its long-standing house codes. With both Claridge’s and Louis Vuitton being founded in 1854, it’s evident that the two illustrious names have much in common.
In the 1850s, Monsieur Louis Vuitton was named as the personal layetier to Empress Eugénie – wife of Napoleon III. During this era, The Empress decided to make Claridge’s her official winter residence. This means that it was Louis Vuitton himself who would help The Empress pack her trunks and prepare for her visit to Claridge’s.
Claridge’s General Manager Paul Jackson said: “What an honour it is to welcome such a legendary house as Louis Vuitton to design our Claridge’s Christmas tree this year. Christmas is the most magical time of the year for us here at the hotel and we look forward to seeing guests and visitors immerse themselves in Louis Vuitton’s world.”
Exterior of Claridge’s
Alongside Claridge’s calendar of seasonal festivities, the Christmas tree promises to be the ultimate decorative chef d’œuvre. The tree will be unveiled in the hotel’s lobby on the morning of November 23rd in order to truly kickstart the holiday season.
by Sophie Richardson