LOUIS VUITTON has announced that their upcoming men’s pre-autumn-winter 2024 show, happening later this month, will be taking place at the iconic Avenue of Stars in Hong Kong.
The location which took inspiration from the Hollywood Walk of Fame, is situated next to the Victoria Harbour waterfront in Tsim Sha Tsui.
Built in commemoration of the celebrities of Hong Kong’s film industry, the Avenue of Stars is said to be an attraction to locals and tourists and celebrates the legacy of all of the island’s icons and legends.
The space is decorated with the handprints of various celebrities and guides visitors on an exploration of pop culture through the lens of East Asian cinematic history.
Hong Kong’s Avenue of Stars
As for Louis Vuitton, this is to be their first men’s pre-autumn-winter show, and the location stands as the ideal setting for Creative Director Pharrell Williams’ vision.
The K11 Victoria Dockside will be transformed for the show with the help of K11 MUSEA and will be live-streamed on local digital billboards and available to watch on the Louis Vuitton social channels for all those who want to tune in.
by Nicole Pereira