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MOTF DEBUTS ITS FIRST CASHMERE AND WOOL COLLECTION JUST IN TIME


Winter is upon us – and that means the need for the cocooning comforts of soft knits. The ideal knit has a supple texture that is breathable yet warm, sometimes an elusive combination. To satisfy our cravings for comfort, MOTF – SHEIN’s premium brand, unveils its first collection of cashmeres and wools.

As befitting the prestige billing, MOTF pieces are made from high quality yarns that are durable and made to last & be cherished. With timeless cuts and colours as soft as the feel of the garments, they effortlessly pair with other seasonal wardrobe staples, from parkas to tailored coats. The wide selection of styles means it’s practically impossible not to find something you’d like to wear. Our favourite pieces run the gamut from soft tank tops to polo shirts, berets, oversized cardigans, dresses and even loungewear trousers to practically live in (think: Zoom meetings & Netflix binges).

In addition to their on-point designs, all knits are hypoallergenic, airy and wrinkle-free. Real second skins, ready to wrap you in seasonal elegance, indoors or outdoors.

With their commitment to being accessible to all, regardless of age, style or budget, the MOTF collection is kind to the wallet (between 27 and 85 euros). One way of maintaining the quality of the knits yet being affordable is by introducing several yarn blends. Where 100% cashmere remains a guarantee of high quality, cashmere/wool or wool/cotton mixes are perfectly comfortable options for the budget conscious, without sacrificing the premium feel of the items.

It’s safe to say that this premier range will come as a blessing to fans of knitwear (let’s be honest – who isn’t?) who can now focus on festive gift-giving instead.The most challenging part? Probably having to choose your favourite pieces…

 

 

 

 

 

 

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