THE Spanish luxury brand Paco Rabanne has debuted their SS18 campaign. The image series includes still-life photography by Dutch duo Scheltens & Abbenes, as well as portraits by British photographer Theon Sian, art directed by Marc Asoli and fashion consultant Marie Amélie Sauvé, the campaign creates a timeless vision of femininity that rejects the norms of glamour.
Photograph: Theon Sion
Photograph: Theon Sion
Photograph: Theon Sion
This is reflected in the ambiguous domestic setting, with bare walls, concrete floors and spare furniture around including a radiator, artist’s canvas and a bed frame. Juxtaposing the muted interior are gilded silver Paco Rabanne objects, prêt-à-porter designs and accessories.
Glass cover-star model Londone Myers is captured in a series of spontaneous frozen moments. The visuals showcase the mesh and jersey pieces from the SS18, as well the classic bodyline range and the iconic metallic 1969 handbag.
Photograph: Theon Sion
Photograph: Theon Sions
Accompanying the images is a short film sequence directed by Russian filmmaker Masha Vasyukova featuring a soundtrack by French electro-producer Surkin.
by Tom Halford