PFWM SS21: Doublet

DOUBLET’S Spring/Summer 2021 collection titled A VERY MERRY UNBIRTHDAY FOR YOU presents a playful, youthful narrative that exhibits the label’s relaxed, eclectic ethos emblematic of youth culture and fun.

The video to accompany the seasonal range follows a bear, clad in a completely crocheted costume by Doublet. To occupy themselves during the summer, the bear celebrates their unbirthday, gifting a selection of friends the SS21 collection.

The Japanese label explores the theme STRANGEST COMFORT, an investigation of cultural notions that became normality due to the pandemic. The range includes a selection of layered pieces and oversized items. A take on punk, youth style juxtaposed against symbols of childhood – notable pieces include a barista’s apron and a food storage satchel.


The vibrancy of this collection marks the prominence of youth culture and the trends that emerged through social media during lockdown.

by Rosie Fitter

View the accompanying lookbook video  here