Prada’s Fall/ Winter 2026 campaign finds beauty in life’s quietest moments, reframing the everyday through a cinematic lens that feels both intimate and deeply evocative.
Conceived by co-creative directors Miuccia Prada and Raf Simons, and brought to life by Academy Award-winning director Barry Jenkins, the series of images titled Simple Stories explores the emotional power of gesture, presence and personal narrative, transforming domestic scenes into compelling visual poetry.
Hunter Schafer for Prada FW26
Chen Haoyu for Prada FW26
At the heart of the campaign is a star-studded cast whose individuality breathes life into every frame. Chinese actor and vocalist Chen Haoyu, acclaimed American actor Kelvin Harrison Jr., actor and artist Hunter Schafer, and musician and actor Troye Sivan each inhabit their own quiet world, blurring the boundaries between performance and authenticity. Their instinctive expressions and nuanced interactions allow Prada’s collection to become more than fashion: it becomes a character in its own right… stains and all.
Kelvin Harrison Jr for Prada FW26
Troye Sivan for Prada FW26
Reflective, understated and unmistakably Prada, the campaign celebrates humanity in its purest form, inviting viewers to discover the richness that lies within the seemingly ordinary, where every glance, pause and silhouette tells a story waiting to unfold.
by Andy Mack