Robert Pattinson fronts the Dior Icons campaign

DIOR has released its latest capsule by Creative Director Kim Jones, titled Dior Icons and modelled by the House’s Brand Ambassador, Robert Pattinson, in their new campaign. 

The motivation behind the collection was to outline the contours of a revived wardrobe for men. The garments embody an absolute yet subtle luxury. The minimalist colour palette allows for the garments to be suitable for various occasions, from daytime to-dos to evening events.

The capsule consists of tailored items, sportswear, knitwear and denim, with each piece honing into purity and detailing, notions which are present in Dior’s sophisticated style.

Robert Pattinson for Dior

I talked about clothing and fabrication with Robert a lot because he has a huge interest in fashion. I thought it would be perfect for him to wear Dior Icons because we discussed it in the conception of the collection. He is a good friend of mine so it seemed it would be nice for him to model in it.” — Kim Jones

The campaign features simple imagery of Pattinson posing amongst the greenery of a park or black-and-white snapshots against a white backdrop. Photographer Alasdair McLellan shot the images, ensuring the campaign showcased the thoughtfulness behind the collection.

Through the materials of cashmere, poplin and virgin wool and the structures of long coats and classic minimalist trousers, the Dior atelier’s skill and mastery are evident throughout the construction of each item.

Robert Pattinson for Dior

The capsule considers the brand’s long-established and distinguished heritage as the garments expand on Dior codes such as the use of the colour grey which is favoured by the founding couturier. The demonstration of the Dior Oblique motif also highlights the brand’s history with its adornment on the lining of various jackets. 

As for accessories, the Dior Gallop shoulder bag is completed with an aluminium buckle showcasing the Christian Dior name stamp. 

The Dior Icons capsule exudes everlasting garments, the epitome of Dior’s style and craftsmanship. 

by Nicole Pereira

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