SAINT LAURENT by Anthony Vaccarello presents its new Women’s Fall 2020 Campaign starring Rosé from K-pop girlband Blackpink. The campaign embodies the high drama of Saint Laurent’s Fall 2020 show, which took place in Paris’s Trocadéro district in February. Models such as Kaia Gerber, Freja Beha Erichsen, and Binx Walton were each illuminated by moving spotlights as they marched down the beige carpeted runway in double-breasted blazers, black latex trousers, and over-the-knee-boots.
Rosé starring in Saint Laurent’s Fall 2020 Campaign
In the campaign video, Rosé wears Saint Laurent’s black one-shoulder scalloped dress in Fleur-de-Lys lace, which features a draped short sleeve and a silk satin bow on the side. At once powerful and glamorous, Rosé is the very epitome of Saint Laurent’s Fall 2020 woman – and enviably so.
Creative Director Anthony Vaccarello is taking the House of Saint Laurent in a decadent direction, thus beginning a new era with an unapologetically perverse vision.
by Rhiannon Jenkins
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