Saint Laurent unveils new Denim campaign for AW21

IMBUED with rockstar flair, Anthony Vaccarello has unveiled Saint Laurent’s new Denim range through a striking black-and-white campaign starring Hailey Bieber, Sonny Hall, Megan Miles, Anok Yai and Romeo Beckham.

Saint Laurent AW21 DenimRomeo Beckham, Saint Laurent Denim

Saint Laurent AW21 DenimAnok Yai, Saint Laurent Denim

Set to the soundtrack of Arsun’s Southern Winds, the nostalgic shots reveal 70s-inspired distressed and stonewashed denim, as well as edgy outerwear, intimates and accessories.

Saint Laurent AW21 DenimMegan Miles, Saint Laurent Denim

Saint Laurent AW21 DenimSonny Hall, Saint Laurent Denim

Saint Laurent AW21 DenimHailey Bieber, Saint Laurent Denim

Highlights include a luxurious single-breasted tweed jacket, the Destroyed Jacket in 70s Blue Trash Denim, which comes detailed with flap pockets and button tabs at the back hem, and a enviously chic Monogram Bra adorned with an all-over rhinestone YSL monogram pattern.

Saint Laurent AW21 DenimSaint Laurent Denim

Saint Laurent AW21 DenimRomeo Beckham, Saint Laurent Denim

Discover the video campaign by artistic director Anthony Vaccarello, directed by Gray Sorrenti and featuring Romeo Beckham, below:

by Joshua Hendren