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Supermodel Gisele Bündchen stars in Alaïa’s AW24 campaign


THE EPITOME of beauty and sensuality, long-time collaborator of the House, supermodel Gisele Bündchen stars in Alaïa’s autumn-winter 2024 campaign.

Captured by Tyrone Lebon in Riverset studios in Miami, the latest collection is framed in a stripped back location that puts the emphasis on not only Pieter Mulier‘s most recent designs but also the sheer radiance that Gisele exudes.

Alaïa AW24 Campaign

“Gisele has something very unique about her, an aura which she seems to emanate. An absolute elegance. A very strong beauty. She is so powerful and graceful at the same time,” described Mulier.

AW24 was a textured combination of latex, leather and knitwear, that was made to act like a second-skin with emblematic accessories adorning the looks and sculptural jewellery adding another dimension to the Alaïa woman.

Alaïa AW24 Campaign

“To me, she is the Alaïa woman. And her connection to the house is so intimate. It was easy to make her embody the sensual vision of this new collection. Wearing Alaïa is natural for her.”

by Imogen Clark

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